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Ready.gov Launches Social Media Preparedness Initiative

The U.S. Department of Homeland Security's Ready Campaign, in partnership with The Advertising Council, is introducing a series of social media tools to further engage Americans in taking steps to prepare for emergencies. The initiative is an extension of Resolve to be Ready in 2009, a nationwide effort designed to encourage individuals, families, businesses and communities to take action and prepare for emergencies in 2009.

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